Monday, December 14, 2015

SM Mall of Asia Justifies its Name

by Gladys Maala

                    In the world of retail, strategy is everything. Spend is directly tied to retail merchandising techniques and that means shop owners need to get creative if their mission is to maximize customer spend. The customer experience rules of the past are now the myths that are suppressing retailers from remaining relevant in the customer's eyes. As a retailer, the first place you should look is towards your customers' complete omnichannel experience. Customers have taken the reigns by defining their own shopping experiences, and they should have the ability to consume your brand seamlessly across all channels. That is, if you want to meet them where they are and allow them to purchase your product. This brings us to the preeminent myth for retailers seeking to improve customer experience.
                  Everyone had an experience from a retailing store and that experience might be good or bad. Something to remember or not.An experience that made them come back to you or something worth forgetting for. I am the kind of girl that always wanted to go out, go to the mall not to buy something but to just go around as my stress reliever. There are many malls I’ve been through but there’s this one mall that I like most.The SM Mall of Asia. SM Mall of Asia is a shopping mall in Bay City, Pasay, Philippines, near the SM Central Business Park, the Manila Bay, and the southern end of Epifanio de los Santos Avenue (EDSA).
                  As one of the largest malls in the world, SM Mall of Asia (MOA) justifies its name. The huge conglomeration of shopping and dining opportunities with its adjacent boulevard strip of bars in stone-throwing range of the Manila Bay is simply amazing.
                  Mall of Asia’s size and breadth can tire an onlooker if seen from a distance but this mall and the other buildings around it is where ShoeMart (SM) houses its headquarters. MOA enjoys a lot of foot traffic because of its mammoth size. Being the 11th largest mall in the world and the 3rd largest in the country, Filipinos residing in the metro and those from the provinces who visit the capital from time to time usually go to the Mall of Asia. Standing on reclaimed land, this mall by the bay is also home to the very first IMAX theatre in the Philippines. From clothes, hardware and groceries to ice skating, cinematic experiences and some of the most amazing events of the country – MOA has it all. After an entire day of shopping and entertainment, San Miguel by the Bay – the strip of bars at the Manila Bay – invites with cold drinks and hot performances.
              The mall's open-air music hall directly facing the sea has also held several events, contests and concerts. This is a perfect destination to someone that want to feel free from stress.The scenery of the sea makes one’s feeling calm and forget about stresses in life.
               When going back from Mall of Asia, having a car waiting for you at the parking space is an advantage. Trying to get a cab somewhere inside the Mall of Asia compound is nearly impossible because it is either prohibited or overpriced – or both. There is a taxi line but after events such as the international fireworks festival, getting a taxi home may take a while.
               Aside from the location and structure of the Mall that made them unique to others is that the customers service given by the salesperson.As a customer, I always love to shop if the salesperson treated me well and satisfies me to the service he/she has given. And the experience once I had in SM mall of Asia was good. That’s what Mall of Asia unique to other malls in the Philippines.
          Customer service relates to the service provided to customers before, during and after a purchase.No matter the size of your business, excellent customer service needs be at the heart of your business model if you wish to be successful. It is important to provide good customer service to all types of customers, including potential, new and existing customers.Although it can take extra resources, time and money, excellent customer service can generate positive word-of-mouth for your business, keep your customers happy and encourage them to purchase from your business again. Good customer service can help your business grow and prosper.

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